ADPR 221: Strategic Writing for Advertising and Public Relations—A Peer Review of Teaching Benchmark Portfolio

The objective for this course portfolio was to document the changes implemented to a core advertising and public relations writing course. The portfolio outlines five proposed goals for the revised course: students should be able to write for an audience, give and receive quality feedback, prepare for novel situations in the workplace, see writing as rewarding, creative, and fun, and learn professional conventions and industry standards for strategic writing. The course was significantly restructured in order to better reach these goals on student assignments, activities, and during lectures. Each goal was assessed with a combination of qualitative and quantitative methods. Although the results indicate a need for a better assessment strategy, the overall process was helpful in determining how to better structure the course with student goals in mind and will strongly influence further development for future sections