abstract: Two gender-neutral products developed and sold by IKEA were studied in order to learn about the development of such items, as well as what makes gender-neutral products appealing to consumers
The purpose of this study is to examine the effects of gender on retail consumers, and the coordinat...
We have analyzed the gender scripts of the toys of three Dutch companies. We found differences betwe...
Purpose – The purpose of this thesis is to investigate the impact of gender neutral communication on...
For consumers who view gender and sexual orientation as fluid concepts, navigating and interpreting ...
The purpose of this study is to see how men, women and children are made in the Ikea 2014 catalog,...
'Hir in the box' is a study about the gender perspective in packaging design and how it is today. Th...
This empirical study is intended to examine how gender equality and feminism can affect the design f...
Traditional gender roles and stereotypes are changing yet certain industries rely on these stereotyp...
abstract: Gendered products are prevalent in the modern consumer products market. This paper provide...
This paper examined the factors that are critical for small health and beauty aid (HBA) manufacturer...
Contains fulltext : 103130.pdf (publisher's version ) (Open Access)We have analyze...
Beginning early in peoples’ lives, they are surrounded with products that target their gender. This ...
Engineers and marketers often design products for specific genders in order to segment the market. S...
The purpose of this study is to investigate how different degrees of feminine communication can have...
To what extent and in what ways do companies take gender into account in their design decisions? In ...
The purpose of this study is to examine the effects of gender on retail consumers, and the coordinat...
We have analyzed the gender scripts of the toys of three Dutch companies. We found differences betwe...
Purpose – The purpose of this thesis is to investigate the impact of gender neutral communication on...
For consumers who view gender and sexual orientation as fluid concepts, navigating and interpreting ...
The purpose of this study is to see how men, women and children are made in the Ikea 2014 catalog,...
'Hir in the box' is a study about the gender perspective in packaging design and how it is today. Th...
This empirical study is intended to examine how gender equality and feminism can affect the design f...
Traditional gender roles and stereotypes are changing yet certain industries rely on these stereotyp...
abstract: Gendered products are prevalent in the modern consumer products market. This paper provide...
This paper examined the factors that are critical for small health and beauty aid (HBA) manufacturer...
Contains fulltext : 103130.pdf (publisher's version ) (Open Access)We have analyze...
Beginning early in peoples’ lives, they are surrounded with products that target their gender. This ...
Engineers and marketers often design products for specific genders in order to segment the market. S...
The purpose of this study is to investigate how different degrees of feminine communication can have...
To what extent and in what ways do companies take gender into account in their design decisions? In ...
The purpose of this study is to examine the effects of gender on retail consumers, and the coordinat...
We have analyzed the gender scripts of the toys of three Dutch companies. We found differences betwe...
Purpose – The purpose of this thesis is to investigate the impact of gender neutral communication on...