Analisis Tarif Berdasarkan Biaya Operasional Kendaraan (Bok) dan Willingness To Pay(wtp) pada Bus Akap Kelas Executive (Studi Kasus : Bus Rosalia Indah Kelas Executive Jurusan Solo – Jabodetabek)

Inter-City Inter-Province Public transport buses (AKAP) is one form of transportation services that have an important role in improving public transport in many areas, so the determination of the amount of public transports rate need to be addressed and handled with good policy. Many factors affect the determination of rates, such as economic conditions, the cost of maintenance / spare parts, fuel prices, facilities and infrastructure, and so on. This research discusses how big the long-distance bus fares based on vehicle operating costs and willingness to pay of customers. Solo - Jabodetabek bus fares for executive class currently Rp 195,000 / passenger. The results of BOK calculation is Rp 164,503.04 / passanger. After added a gain of 10%, the BOK rate become Rp 179.849,91 / passanger, while the rates based on WTP is Rp 195 125 / passanger with maximum WTP if the company want s to do improvement on facilites is Rp 198 429 / passanger. This comparison is expected to provide an overview companies in determining the ticket fare per passenger