Sikap Petani terhadap Pengembangan Agrowisata Jambu Merah di Desa Jatirejokecamatan Ngargoyoso Kabupaten Karanganyar

:This study aims to analyze the attitude of farmers, the factors forming attitudes, and the relationship between the factors forming the attitude with the attitude of farmers towards development of Red Guava Agrotourism in Jatirejo Village. The basic method is a method of quantitative research. Locations in Jatirejo Village research, with the consideration that is one of village that are developing Red Guava Agrotourism. Analysis of the data used is the Spearman rank correlation and sampling method used is proportional random sampling. The number of respondents surveyed in this study were 35 respondents. The results showed that there is a significant relationship between the level of experience of the respondents and the level of influence of the mass media with the attitude of farmers towards development of Red Guava Agrotourism. There were also a very significant relationship between the level of influences the other people that are considered important with the attitude of farmers towards development of Red Guava Agrotourism. There were no significant relationship between the level of cultural influence and the level of non-formal education with the attitude of farmers towards development of Red Guava Agrotourism