Clustering Data Mahasiswa Menggunakan Metode Self Organizing Maps untuk Menentukan Strategi Promosi Universitas Kanjuruhan Malang

Student academic data is data collected from the results of the teaching and learning activities during studies at a college. Based on data obtained from the database of higher education (PDDIKTI), Kanjuruhan University of Malang on last 2 years the amount of new students decreased. To attract the candidate of students, so the staff analyze from the data history by processing the data.Self Organizing Maps (SOM) is one of the methods in Neural Networks that use learning without direction (unsupervised learning). Input from this research is original data school students based on majors namely MA, SMA, and SMK, while his output was grouped into 2 clusters. This research aims to create a web-based application system in determining the reference promotion strategy, by performing clustering of a number of student data based on the origin of the school ( SMA, SMK & MA ) using SOM clustering algorithm.Keywords : Student Data, Web Applications, Neural Network, Self Organizing Maps (SOM)