Efektivitas Media Cetak Sebagai Fungsi Evaluasi Program Humas Di Polda Sulut

The effectiveness of printed media as the public relations program evaluation function in North Sulawesi Police. Introduction: Evaluation is a very important point to performed well in a company or government institutions as useful as a measure of the organization what has been and would be undertaken in order to achieve or success of that organization public relations program evaluating task of a PR every organization that is often done using of media such as printed media, media evaluation, so that wasted no energy, time and cost. Among the media, print of media which are often used to evaluate public relations programs because printed media is media that is one-way communication only. How the public relation program can evaluate if the media used is not able to create the effect of community, whereas the effect or reciprocal from society is becoming an important thing in evaluating the public relations. Methods: This study used a descriptive method and USAbility and the effect theory. Result: Print media is used to perform the evaluation function of public relations programs in North Sulawesi Police not effective due to the print media to be one-way communication only so it does not raises the reciprocal effect from community. Suggestion: in order to run an effective public relations evaluation function should use media that can cause effects or reciprocal of the community as a measure of whether the public relations program can be accepted and implemented by the community