Potensi Pajak Bumi dan Bangunan Sektor Perdesaan dan Perkotaan (Pbb-p2) (Studi Kasus di Kabupaten Malang Ditinjau dari Perbedaan Harga Pasar Wajar dengan Nilai Jual Objek Pajak (Njop) Bumi yang Berlaku)

Tax of Land and Property of Rural and Urban Sector (PBB-P2) as one of taxes local types has managed by the Local Goverment starts from administration process to tax collection include the exploration of tax potential. Type of this study is descriptive research with qulitative approach. The focus of this study is the factors that influence the potential loss of Tax of Land and Property of Rural and Urban Sector (PBB-P2), the process of determine Land Tax Object Selling Value and the impact of any such establishment. The research site is in the village Mulyoagung of Dau Subdistrict Malang by using several research techniques such as interview, documentation and observation. The results of this research explain that the establishment of procedures and regulations of Land Tax Object Selling Value in Malang is appropriate. However, the differences in report of the value of sales, Malang has lost the potential amount 54%. This means that adjustments amount 54% should be needed to reflect the actual costs with considering some factors exist such as justice, social, economic, political and mindset of society