Iklan Televisi untuk Anak-anak

Children are sophisticated customers, they are willing to compete against each other to be the first one to buy or wear something. It is basically their nature as children, so that they are being the marketer's dream as the profitable customer. They are described as the most influential generation, and as mention before since they are sophisticated consumers, they are being the marketer's new targets as the customer. Marketers began to targeted children as the mass marketing tool and changing the Indonesian culture that we cannot resist. Marketers mostly use television as the media tool. Television is one of the great finding of people, knowing many features that other media did not had, such as: cover wide area, moving pictures, sounds and music, effects, etc. The marketer use this features to create new approach to the customer with their advertising. The impact out hope by marketers is children can convince their parents to buy the advertised products; foods, outfit, toys, and others. The controversy of children as the subject of advertising started ever since. Numerous public debates, demonstration, and research already discuss about both pro and contra side. The pro mainly stated that this advertising is one of the media to develop the children ability in the decision making process in the future. In the other hand, the contra mainly stated that these advertising are not fair since every child is different and unique in their own way, not just focus on one product that hit the year