The Influence of Corporate Social Responsibility Program on Corporate Image of PT Tirta Investama Pandaan (Survey on Society in Village of Karangjati, Pandaan, Pasuruan East Java)

This study aims to determine The Influence of Corporate Social Responsibility (CSR) Program on Corporate Image of PT Tirta Investama Pandaan. The type of research used is sequential model, with mixed method. This research was conducted in Karangjati Village, Pandaan, Pasuruan, East Java. The sample of this research are 99 respondents. Sampling technique in this research use Accidental Sampling technique. Data analysis technique used is descriptive analysis and multiple linear regression analysis. The results of multiple linear regression analysis showed that in all three variables have a significant influence on the Corporate Image either simultaneously or partially. Simultaneously the value of sig.F 0.000, while partially the Community Support variable shows the sig t value of 0.006. The Environment variable shows the sig t value of 0,024. The Diversity variable shows the sig t value of 0.000. Also known that the variable that has a dominant influence on Corporate Image variable is Diversity variable. Based on the research results, it can be concluded that the community has a fairly good assessment of CSR program from PT. Tirta Investama, although it is expected the company can maintain and improve the quality of CSR programs that run