Add to ORKGPrivate labels are a growing phenomenon globaly. retatlers become stronger and stronger by offering their own quality private label product for customers in all segments. Certainly they do not open factories to produce these items but rather search for dedicated private label producers or pressure branded goods manufacturers to produce it for them. The article deals with the strategic choiches manufacturers can have and suggest the necessary factors that need to be evaluated to decide on the winning business model - in considering wether or not to enter in private label production - through literature and a case study on the ice cream market in Hungar
Private label products encompass all merchandise sold under a retailer's brand. This brand can be th...
In the beginning, the retail industry’s target was to offer low prices to consumers thanks to large ...
Globally, own store brands or private labels are rapidly gaining share at the cost of manufacture br...
Private labels are a growing phenomenon globaly. retatlers become stronger and stronger by offering ...
Private labels are a growing phenomenon globaly. Retailers become stronger and stronger by offering ...
The aim of this thesis is to gain a deeper understanding of how branded goods manufacturers (BGMs)...
Contains fulltext : 138633.pdf (publisher's version ) (Closed access)In recent yea...
Private label branding strategies differ to that of the manufacturer. The study aims to identify op...
Branded food manufacturers vindicate the use of excess production capacities (idle otherwise) to jus...
Private label products encompass all merchandise sold under a retailer{\crq}s brand. That brand can ...
The aim of the work is to introduce the offer of private labels of selected chain stores and analyse...
The private label strategy has been adopted by retailers who seek a competitive advantage through th...
Intense competition between retailer coupled with a dynamic marketing environment requires the retai...
The share of private label (PL) sales in the retail trade is increasing worldwide. In this paper we ...
The share of private label (PL) sales in the retail trade is increasing worldwide. In this paper we ...
Private label products encompass all merchandise sold under a retailer's brand. This brand can be th...
In the beginning, the retail industry’s target was to offer low prices to consumers thanks to large ...
Globally, own store brands or private labels are rapidly gaining share at the cost of manufacture br...
Private labels are a growing phenomenon globaly. retatlers become stronger and stronger by offering ...
Private labels are a growing phenomenon globaly. Retailers become stronger and stronger by offering ...
The aim of this thesis is to gain a deeper understanding of how branded goods manufacturers (BGMs)...
Contains fulltext : 138633.pdf (publisher's version ) (Closed access)In recent yea...
Private label branding strategies differ to that of the manufacturer. The study aims to identify op...
Branded food manufacturers vindicate the use of excess production capacities (idle otherwise) to jus...
Private label products encompass all merchandise sold under a retailer{\crq}s brand. That brand can ...
The aim of the work is to introduce the offer of private labels of selected chain stores and analyse...
The private label strategy has been adopted by retailers who seek a competitive advantage through th...
Intense competition between retailer coupled with a dynamic marketing environment requires the retai...
The share of private label (PL) sales in the retail trade is increasing worldwide. In this paper we ...
The share of private label (PL) sales in the retail trade is increasing worldwide. In this paper we ...
Private label products encompass all merchandise sold under a retailer's brand. This brand can be th...
In the beginning, the retail industry’s target was to offer low prices to consumers thanks to large ...
Globally, own store brands or private labels are rapidly gaining share at the cost of manufacture br...