This study aims to determine and analyze the influence of Brand Image variables on Psychological Factors and Purchase Decision variables. Type of research is explanatory research. The location research at the Faculty of Administrative Sciences Brawijaya University Malang, Jl. MT. Haryono 163 Malang. Population in this research is student of S1 Business Administration Faculty of Administration Universitas Brawijaya Malang which buy and use Samsung brand mobile phone. Samples were 102 respondents with purposive sampling technique and data collection using questionnaire. Data analysis used is descriptive analysis and path analysis.This research shows that there is a significant influence between Brand Image variable (X) to Psychological Factor...
The purpose of this study was to analyze the influence of brand image, brand trust, and psychology t...
This study aims to determine the effect of brand image on consumer purchasing decisions for Samsung ...
ABSTRACT Dwi Hari Wibowo, 2011; Influence Social Factor, Psychological And Brand Awareness Again...
ABSTRACTThis research was conducted to analyze the Consumer PsychologicalFactors on the Purchasing D...
Smartphone is a mobile phone equipped with internet features that allow users to access a veriety of...
The purpose of this study was to determine the relationship between brand image and making the decis...
ABSTRACTThis study aims to examine and analyze the influence of brand image and brand trust on purch...
This study is aim to understand and explain : Significance of the influence of corporate image vari...
The results of factor analysis show Psychological Factors has five factors Attitude, Motivation, Lea...
ABSTRACT The purpose of this study was to determine the relationship between brand image a...
The purpose of this research is to find variable brand image having influence Purchase Decision of S...
This study aims to know the brand image, purchase decisions and brand image influences on purchase d...
ABSTRACTThe purpose of this study was to analyze the influence of brand image, brand trust, and psyc...
Penelitian ini bertujuan untuk mengetahui sejauh mana pengaruh perilaku konsumen : budaya (X1), Sosi...
Target of this research is to know influence of price, Brand Image, Brand Trust and product attribut...
The purpose of this study was to analyze the influence of brand image, brand trust, and psychology t...
This study aims to determine the effect of brand image on consumer purchasing decisions for Samsung ...
ABSTRACT Dwi Hari Wibowo, 2011; Influence Social Factor, Psychological And Brand Awareness Again...
ABSTRACTThis research was conducted to analyze the Consumer PsychologicalFactors on the Purchasing D...
Smartphone is a mobile phone equipped with internet features that allow users to access a veriety of...
The purpose of this study was to determine the relationship between brand image and making the decis...
ABSTRACTThis study aims to examine and analyze the influence of brand image and brand trust on purch...
This study is aim to understand and explain : Significance of the influence of corporate image vari...
The results of factor analysis show Psychological Factors has five factors Attitude, Motivation, Lea...
ABSTRACT The purpose of this study was to determine the relationship between brand image a...
The purpose of this research is to find variable brand image having influence Purchase Decision of S...
This study aims to know the brand image, purchase decisions and brand image influences on purchase d...
ABSTRACTThe purpose of this study was to analyze the influence of brand image, brand trust, and psyc...
Penelitian ini bertujuan untuk mengetahui sejauh mana pengaruh perilaku konsumen : budaya (X1), Sosi...
Target of this research is to know influence of price, Brand Image, Brand Trust and product attribut...
The purpose of this study was to analyze the influence of brand image, brand trust, and psychology t...
This study aims to determine the effect of brand image on consumer purchasing decisions for Samsung ...
ABSTRACT Dwi Hari Wibowo, 2011; Influence Social Factor, Psychological And Brand Awareness Again...