Model Bisnis Penyiaran Televisi Digital Di Indonesia

The transition from analog to digital broadcasting offers significant changes. Digitaltechnology and the convergence of the various digital media will introduce many more optionsbesides the traditional one-to-many form of communication that we understand by “television”today, even the new business model. Research of the business model is important to make thetransition more efficient. This study used a socio-technical perspective to investigate the complexrelations between the social and technical aspects of digital braodcasting, diversity, andinterface between different driving forces and policy. Socio-technical approach was used to seekthe inter-relations among technonologycal subsystem (infrastructure, equipment, service andapplications), social subsystem (market, users and industry) and environment subsystem (regulationsand policy). Focus group discussion, consultancy, questionnaire and policy study wasused in data collection. This research founded that business model has considered to supportthe local economic that giving impact on television advertising resources. On the other hand,TVRI has to developed their business model based on public station as institutions that answerand providing the demand of the audiens. TVRI could be Multyplexer as a service provider thatprovide it could be as a community television which was limited spread