Analisis Nilai Willingness to Pay Dan Travel Cost Untuk Pembuatan Peta Zona Nilai Ekonomi Kawasan Pantai Marina Dan Puri Maerokoco Semarang Menggunakan Sistem Informasi Geografis (Sig)

Semarang has many interesting tourist destinations. Among them, Marina Beach and Puri Maerokoco, the most popular tourist destinations. Famous for its beauty. Based on this, a Zone of Regional Economic Value (ZNEK) maps for Marina Beach and Puri Maerokoco is required. In order to know the economic value and the benefit value, based on the desire to pay tourists and people who benefit (Willingness to Pay), also Travel Cost from the region (the value that a person spends to visit the area).Primary data collection is a field survey. There will be 70 TCM sample data (Travel Cost Method) and 70 CVM (Contingent Valuation Method) data tooken. Multiple linear regression analysis and calculation of Willingness To Pay value is the data processing method, using Maple 17 software.The results, based on the research, is a Zone of Regional Economic Value Maps, with total economic value (TEV) of the Marina Beach is Rp 2.143.172.090.530,- which can be from the sum of the DUV value (Rp 2.093.904.286.000), - and EV value (Rp 49,267,804,530)-. The DUV is based on TC (Rp 6.001.239,-), and EV is based on WTP Value (Rp 30.062,-). Total economic value (TEV) obtained by Puri Maerokoco is Rp 1,284,305,562,530,- which can be obtained from the sum of the DUV value (Rp1.226.242.708.000,) - and EV (Rp 58.062.854.530). The DUV is based on TC (Rp 9.351.565,-), and EV is based on WTP Value (Rp 35.428,-)