Model Media Pembelajaran Melalui Tayangan Televisi Dalam Meningkatkan Pengetahuan, Sikap Dan Perilaku Anak-anak Pedesaan Di Sulawesi Selatan

The aims of the research are to analyze (1) the influence of TV broadcasting in increasing knowledge, attitude, and behavior of village children to explain the reasons why children consistently watch TV. (2) To formulate the models of watching TV broadcasting to increase knowledge, attitude, and behavior, as well as learning performance of the children. The research was conducted in three regencies, Maros, Pagkep, and Barru, and one city Pare-pare. The research approach was qualitative, to obtain whole description of research informers to formulate the research focus on learning media model through TV broadcasting in increasing the knowledge, attitude, and behavior of village children in South Sulawesi. The results of the research indicated that in increasing knowledge, some children were able to describe program they watched such as “si Bolang”. Their attitude of watching TV program was very responsive and enthusiastic, and even suggest for an extension of some sitetrons they consider good. Observed behavior of children are imitation of some football player styles, speaking accent, and assessories worn by female children imitating their idols. Reasons motivating children watching favourite TV broadcasting are besides intertaining, the programs are interresting and directly related to children's world, so that TV watches become their routine program. The model identified in the research was a simple linear model, meanwhile the recommended model is similar to the model observed before, with linear characteristics and additional model of relatives accompanying their children watch TV