PEMILIHAN JENIS KARTU TELEPON SELULER DI SURAKARTA MENGGUNAKAN ANALISIS FAKTOR

The communication providers compete in offering the mobile phone cards to satisfy the customers. They are giving many facilities and the best services for the customers. Many providers offer the products with their advantages. It changes the customer’s tendency for choosing the mobile phone cards. According this reason, this research will apply the factor analysis method for determining the factors that influence customer’s choice for mobile phone cards. The data used in this research are the customer's score to the mobile phone cards in Surakarta. The customers are the 15-65 years-old of the people in Surakarta city chosen by simple random sampling. The result of the research shows that there are six factors that prioritized by the customers in choosing the mobile phone cards. The factors are prices, services, equipments, features, products and facilities. Keywords : mobile phone cards, factor analysi