Desain komunikasi visual Sebagai pendukung promosi Album indie : rukun sayur

ABSTRACT Aditia Winandia, 2006. this introduction to the Final Assigment is entitled Visual Communications Desain As Supporter Promotion of Rukun Sayur Indie Album. The problems statement of the anaysis is how to chosen correct visual communications media, efficient and effective so that the target of promotion reached that is succeeding it sale Rukun Sayur Indie Album as well as can be known by wide range society. Rukun Sayur are music grup that playing creative dangdut, not as does dangdut orchestra, Rukun Sayur playing dangdut song with band format and fresh music aransemen. Life of Youngster is the topic of their song with enjoyed easy and light aransemen. But existence of Rukun Sayur is not yet known by wide range society because of there is no correct promotion him, so that need the existence of correct strategy to submit information and also message about the Rukun Sayur grup effectively and efficient. Directional Promotion activity by using effective visual communications media will be able to influence consumer candidate to be able to create request to the product, in this case is Album Indie Rukun Sayur. Strategy Promotion performed within activity of Rukun Sayur Indie Album promotion is to attack market with teenagers as target audience with efficient and effective promotion media inclide by Above the line media and Below the line media