Add to ORKGBased on an online national survey of 503 respondents, this study empirically investigates factors influencing perceptions toward social networking websites (SNWs) in China. More specifically, user demographics and media\ud characteristics were examined. While income was found to be a significant predictor of users’ attitude toward SNWs, gender, age, educational level and marital status were insignificant, suggesting that demographic divides may be\ud diminishing when it comes to online social media in China. Both perceived risk and enjoyment were found to have significant positive effects. Managerial implications were discussed
In today’s digital era, information is increasingly shared and distributed through online social net...
Social networks are social structure constituted by a set of social actors with embedded relationshi...
As a new e-commerce paradigm, social commerce has resulted from consumers relying on the online reco...
This paper explores the influencing factors of Chinese university students in accepting and using so...
The rapid development of Internet technology has revolutionized the traditional methods of communica...
Social media is developing rapidly and China has become the largest market of social media usage. Du...
This is the author accepted manuscript. The final version is available from the publisher via the DO...
This study investigated the undergraduates’ embedment with, and embracement of social networking sit...
This research focused on the impact of social networking usage on consumer buying behavior of colleg...
Renren and Kaixin, which are Chinese versions of "Facebook", are the main Social Network S...
International audienceThis research investigates consumer connection with online social networking s...
Social network sites (SNS) have been indispensable channels for people to access information, presen...
Social networking sites (SNS) are a modern form of communication used by the young people across the...
This study explored the impact of Social Networking Sites (SNSs) on students’ social interaction at ...
This study examines the reactions of Generation Y to the use of social networking websites (SNW) in...
In today’s digital era, information is increasingly shared and distributed through online social net...
Social networks are social structure constituted by a set of social actors with embedded relationshi...
As a new e-commerce paradigm, social commerce has resulted from consumers relying on the online reco...
This paper explores the influencing factors of Chinese university students in accepting and using so...
The rapid development of Internet technology has revolutionized the traditional methods of communica...
Social media is developing rapidly and China has become the largest market of social media usage. Du...
This is the author accepted manuscript. The final version is available from the publisher via the DO...
This study investigated the undergraduates’ embedment with, and embracement of social networking sit...
This research focused on the impact of social networking usage on consumer buying behavior of colleg...
Renren and Kaixin, which are Chinese versions of "Facebook", are the main Social Network S...
International audienceThis research investigates consumer connection with online social networking s...
Social network sites (SNS) have been indispensable channels for people to access information, presen...
Social networking sites (SNS) are a modern form of communication used by the young people across the...
This study explored the impact of Social Networking Sites (SNSs) on students’ social interaction at ...
This study examines the reactions of Generation Y to the use of social networking websites (SNW) in...
In today’s digital era, information is increasingly shared and distributed through online social net...
Social networks are social structure constituted by a set of social actors with embedded relationshi...
As a new e-commerce paradigm, social commerce has resulted from consumers relying on the online reco...