EKSPANSI PASAR SARI BUAH MANGGA

One of agricultural produce processing aim increase product quality so that product added value increases. The efforts of developing agribusiness that competitive are specified among others market orientation, increase market segment especially international market with relies on productivity and added value passes capital utilization, technology innovation utilization with human resource creativity and not again relies on abundance resources and uncultivated labour. For do market penetration can be done with promotion. The purpose of this research are (1) for know market penetration efforts that done by company and (2) for analyze factors that influence market penetration effort success that done by company. Firstly purposed are analyzed by using description analysis while second purpose used multiple linear regression analysis. The result it shows that effort penetration market done by company such as: a). Fixed lower price from product of a kind at market, b). Promotion activity done with radio; leaflet, banner, newspaper and brochure, c). Efforts of increases product volume each month and d). Increase retailer total while positive influential factors towards market penetration success are promotion cost, product volume and retailer total. The product concept best saw by company, for example: package better create more interesting, label in bottle better pined up nutrient value that implied in every mango juice bottle and company begin to dare display juice in media aloof