RELIANCE ATTITUDES OF FARMERS IN CHOOSING HYBRID AND NON-HYBRID SEEDS IN CORN FARMING (CASE STUDY IN THE DISTRICT OF PURI DISTRICT. MOJOKERTO, EAST JAVA)

The purpose of this study are: 1). Analyzed the attitude of the farmers trust in choosing Hybrid and Non-Hybrid seeds on corn farming. 2). Knowing the superior attributes of corn seed hybrid and non-hybrid is an option for farmers. 3). Analyzed the economic feasibility of farming of corn hybrid and non hybrid. The research method used analysis of Fishbein Multiattribute attitude models to detect first and secondary objectiveness, while the third objective economic analysis of farming used by an analysis of cost and revenue balance (Return and Cost Ratio). The finding are show 1). Farmers who consider the most important attributes in selecting seed corn hybrid (P-21), (Bisi-2) is the Production, Growing Power, Brand, Efficiency uses Fertilizer, Seed Availability and Seed Price. In the other side Resistant toward drought attributes deemed most farmers less important than other attributes. The most important attributes of corn seed non-hybrid (Local) is Seed Price, Growing Power, Production, Brand, Resistant toward drought and Efficiency uses Fertilizer. While Seed Availability attributes deemed most farmers less important than other attributes. 2). Superior attributes selected by farmers on farms using corn seed hybrid (P-21), (Bisi-2) are production, While that use corn seed non hybrid (local) are seed price.. 3). Corn farming that use seed hybrid (P-21) and (Bisi-2), more efficient from seed non hybrid (local), and economical beneficial with feasible to carried on