Language Style as Identity Construction: A Footing and Framing Approach

Despite the prevalence of conceptualizations of style shifting as a reactive phenomenon, conditioned by contextual factors such as formality and audience, style shifting increasingly has come to be viewed as a proactive phenomenon which speakers freely use to shape and re-shape context, as well as their personal and interpersonal identities (e.g. California Style Collective 1993, Coupland forthcoming). In this presentation, we suggest that an explanation for style shifting based on the interactional sociolinguistic notions of footing and frame indexing (e.g. Goffman 1981, Tannen and Wallat 1993) provides a neat encapsulation of some of the central tenets of these more proactive approaches, while at the same time addressing their limitations