PERSEPSI MAHASISWA TENTANG PROFESI PUBLIC RELATIONS YANG\ud IDENTIK DENGAN PEREMPUAN (Studi pada Mahasiswa Jurusan Ilmu\ud Komunikasi, Konsentrasi Public Relations, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Muhammadiyah Malang, Angkatan Tahun 2004)

Happened Phenomenon in Indonesia about public relations concentration interester which its (the quality majority is predominated by female). Which is doesnt only happened in Malang University of Muhammadiyah, is happened too in Malang University of Merdeka and Brawijaya University too, youngest partiened in public relations profession and ascertained happened in approximant of all Indonesia. If (there are) any which its (the quality approximately equal, or compares thin, that only to be minority phenomenon happened in Indonesia. From quality pridominated by the feamale by bears questions. Are there its (public relations profession relevation with female who corelation through theory of tha expert).\ud This research is which an application of methode descriptive research tehnique (qualitative diskriptif technique) pure processing digs of its (the primary data using interview isnt having structurally and documentations. Informan taked with creterion sampling and purpossive sampling). Data Tehnique use Analisys Data used Inter ractive Miles and Hubbberman: data reductions, data display and drawing conclusion.While Tehnique data authenticity is trianggle source and triangulations eith relevans theory).\ud Result of research identifies that from answer majority of the informan communicates their perception about public relations professions is notidentically eith the woman. Researcher the thing proves in congcret, pukka and theoritik with all of public relations teory (dfinitions,\ud functions, duty, interest factor which given hight priority, becomes which most professwional, ethos factority psychology communicator and communicator effective) with gender. Doesnt have implications at level professionalm public relations practitioner. Adoption this evidence can\ud persuationsand mobilization of perception change, understanding, knowledge, public interpretations, and positions about initial perception is public relations have identically public relation practitions is have identically with the female. But, the real fact was our find from this\ud research is, public relations profession not identically with femal, and not have implications from gender. So, there are still alternative of solutions with balancing system with productiv, prospective, and mutualis for both types gender in public relations profession