AKTIVITAS HUMAS PEGADAIAN KANTOR CABANGKOTA LAMA MALANG DALAM MENINGKATKANKEPERCAYAAN MASYARAKAT

Research background Hotel Kusuma Agrotourism is the only hotel in East Java-based Agro. Marketing communication activities in the long run this makes the hotel a haven was originally only after visiting tourism become four-star hotel in the favorite, only in a relatively short time (two years). Marketing communication, an attempt to notify the existence of a product to the public. Marketing communication activity that is in use Hotel Kusuma Agro Batu is suitable promotion mix that consisted of Advertising, Publishing, Public Relations, Personal selling and direct marketing. pemasran Hotel Kusuma Agrotourism Batu. Data collection techniques used were interview segmentation Hotel Kusuma Agro they are businesses, while targeting the hotel include the radar line, whereas for spot advertising, coverage, talk shows in the Trans, Trans 7 and local marketing by sending an email or fax about the hotel facilities to the concerned authorities