UPAYA PEMERINTAH DALAM PENINGKATAN INDUSTRI BATIK BAKARAN DI KABUPATEN PATI MELALUI PROGRAM EKONOMI KREATIF

The purpose of this paper is to see the potential Batik Bakaran in the district. Pati, Central Java which experienced ups and downs and has not been able to compete with other batik areas. Batik Bakaran is again encouraged through creative government economic program in in order to be able to compete in national level industry. This paper uses descriptive qualitative methods, with data collection techniques using "librarian research" and "interview" techniques. The results of this study indicates that the government has provided support to batik craftsmen. Government assistance is displayed by developing human resources through training to stimulate the innovation of batik craftsmen in terms of the creation of Batik Bakaran motifs and colors to be more attractive to consumers. But apparently it has not been able to improve the competitiveness of Batik Bakaran in the national industry. Solutions to overcome these problems is to apply the concept of competitiveness through the development of the capabilities of the batik Bakaran industry players include: (1) ability to strengthen its market position, (2) ability to connect with its environment, (3) ability to improve nonstop performance, and (4) ability to establish favorable position