Evaluating the predictors of fruit and vegetable consumption behavior in Ilam based on constructs of developed planned behavior theory

Introduction and Aims: Fruits and vegetables as parts of healthy food system are recommend. Individuals who have high consumption of fruits and vegetables, less likely to involve overweight and danger of encountering to cordial disease and special type of cancer is reduced. Consumption of fruit and vegetable lead to safe from type 2 diabetes ,brain strike, long term pulmonary diseases, eye cataract, blood pressure and intestine disease.Materials and Methods: This cross-sectional analytic study implemented on 200 citizen in Ilam by random sampling. Data gathering tools is questionnaire include constructions of developed planned behavior theory.Results: Attitudes, habits, and intention have impact directly on consumption of fruit and vegetables. However attitude and habits affected consumption of fruit and vegetables thereby intention. Based on general effect of variables after habits, attitude was the second factor that predict the consumption. Mental norms have no significant direct effect on consumption of fruit and vegetables.Conclusion: Hygienic theories such as planned behavior theory, can help to predicting and planning healthy behaviors. Planned behavior theory can be used for planning and intervening in order to preventing of disease.* Corresponding Author: Ilam University, Faculty of Management.Email: Esfand1970@yahoo.co