MOTIVATIONS AND FACTORS INFLUENCING THE DECISION OF ONLINE TRADING

In this study, using survey data, we explore motivations and factors that influence the Romanian investors to trade online even if they initially traded through a broker. To identify the factors we used secondary sources and for exploring the factors that influence the decision of trading online we used primary data. We find that investors decide to trade online especially because they spend less time, they have an easier access to information (due to the fact that most of the online trading platforms have notifications and alarms for news that can affect the stock market) and they know how to use the internet. We discover that only a few investors are influenced by advertising and the fact that it is fashionable to trade online