AGRIBUSINESS COMPETITIVENESS SUGAR IN THE XXI CENTURY (2002-2010)

The competitiveness of sugar agroindustry is an eminently practical problem. Seven years after initiate the Program of re-sizing of the sector in Cuba, they have not obtained results that they evidence a change at companies’s position. In order to transform the situation a theoretic interpretation is essential that he make the construction of an analytical frame in mail, with present-day tendencies of production and the commercialization of sugar possible. The present work has like objective to elaborate the theoretic frame that he base the change in the competitive structure of sugar agroindustry and the world market of sugar in the present century. The proposed objective was obeyed, as from the analysis of the factors that they have transformed the competitive structure of the sugar industry among the 2002-2010. It was defined besides, than only competitiveness a productive model’s model can reach, in the frame that he tend to the attainment of maximum economic efficiency in all the manufacturing process of sugar; and that he consider like an important premise for the overtaking, the instability of international fair market values.