How to Develop an E-mail Library Newsletter: A Cakewalk Approach

Email is a friendly and cost effective technology for communication. Libraries effectively making use email for marketing their products and services. Library newsletters furnish with promotional and informative description of information products and services for the target audience. Newsletter development for libraries follows the more or less the same processes follow by business newsletters. But content of the newsletter depend up on the nature of library resources, services and users. Like any other promotional tools, success of email newsletter is depending on content presentation, layout, on time delivery etc