Analisa faktor-faktor yang mempengaruhi pengambilan keputusan konsumen dalam membeli minyak goreng

This research was done by writer at the crisis economic in Indonesia which signed by the raising of primary need ( Sembako ) price , which one of it was cooking oil. With the raising of the cooking oil price , there has been a new trend like a cooking oil with refill pack which it's price is cheaper . That condition could make any changes in society behaviour happend in buying cooking oil decision making. This reason has gave inspiration to the writer to recognize the factors which influence consumen's behaviour in decision making to buy cooking oil. The purpose of this research is; 1. To recognize internal and external which influence consumen's behaviour in decision making to buy cooking oil. 2. To recognize if there is dependensi among demografis responden for decision making in buying cooking oil or not. The data which used by writer was primary data , that dirrectly got from cooking oil respondens . This research has done by involving 200 people which live in East Surabaya. This analisys methods that used by the writer was deskriftif analyst and chi square test analyst. There is an eddition finding in this research . That show factor demografis like age is a dominan factor that influence consumen behaviour in buying cooking oil