Tinjauan Yuridis atas Produk Asuransi yang dikaitkan dengan Investasi (Produk Unit Link)

The Unit Link Product is life a relative new of insurance product (in Indonesia was introduced in the year of 1998). This kind of insuran ce exist as the consequence of capital market booming, by this mo del of insurance there is possibility of life insurance linked with in vestment instruments. The Unit Link Product gives many possibili ties among polish holders to make choice of investmen that can be gained of optimalization of investment return level. Prospect of sel ling and developing Unit Link Product in Indonesia shown good prospect (is about 200 % in average per year). Since this kinds of insurance product being introduced in Indonesia, premium accep tance of Link Unit shown rapidly development comparing with the acceptance of life insurance premium totally. Keywords : Unit Link Product, Life Insurance, Good Prospect