FAKTOR YANG BERPERAN DALAM KEGAGALAN PRAKTIK PEMBERIAN ASI EKSKLUSIF (Studi Kualitatif di Kecamatan Tembalang, Kota Semarang Tahun 2007)

Exclusive breastfeeding exactly means is that baby given breastfeeding only, without any drinking or foods. Survey held on 2002 showed that the rate of exclusive breastfeeding program on 4-5 months very low, in urban area is 4-12%, however in rural area is 4-25%. Exclusive breastfeeding program on 5-6 months in urban area is 1-13%, however in rural area 2-13%. This research was purpose to know factors contributing to the failure of exclusive breastfeeding program on Kecamatan Tembalang, Semarang according to place of birth and birth medical practician. This research use qualitative method and descriptive type in order to make identification and analyze process of failure factors contributing exclusive breastfeeding easier. The research held on Kecamatan Tembalang, Semarang under Kedungmundu and Rowosari Public Health work authority. Research subject consist of 12 persons which devided into 4 groups according to place of birth and birth medical practician. There is only 1 subject who can give breastfeeding successfully, which is subject who deliver her baby on Semarang Hospital. Predisposing factor contributing to the success of exclusive breastfeeding is mother’s knowledge and motivation held negatively, enabling factor is exclusive breastfeeding campaign and midwife, delivery house, and hospital condusif facilities giving negative support. Beside that, barier factors is incorrect perception about baby’s food, formula milk promotion, and healthy problems on mothers and babies can also causing exclusive breastfeeding failure