Managing people and technology for enhancing competitiveness: software industry perspective

Technology underpins business. This is evident in service sectors like the software industry, which is global in nature. The management of technology is well known in the software industry, where software professionals are the key enabler and knowledge carriers. The performance of the firm depends on the effective management of the technology by its workforce. Indian software industry is well known for its skilled software professionals and their technological knowledge to handle the domestic market and global projects as well. However, the global market share of Indian software industry is less than two percent. With such a dismal market share, can the Indian software industry call itself a global player? In view of this, there is a need to re-look into the strategies for sustainable and healthy industry. This paper discusses two key issues, people and technology, for enhancing the competitiveness of the software industry of India. The article also presents two case studies dealing with the issues related to the people and technology and examines how software firms explore the technology advantages in software development Operations