Marketers are increasingly showing interest in TV and Web for delivering advertising messages to the prospective consumers. They are in a state of dilemma about the better advertising medium between the two. Although both TV and Internet are widely used as a medium for information sharing, the success of advertising is a big challenge because it requires infrastructure and a positive attitude of consumers towards the advertising medium. Using a structured questionnaire and convenience random sampling this paper reports that the Indian consumer has a positive attitude towards Web & TV advertising with a slight preference of Web over TV for advertising
Companies advertise about their product and services in different media to get the attention of the ...
The technological development contributes to an increase in advertising when it comes to media. Thos...
The television has been the centre stage issue in the media debate. Today, television has become an ...
Television has created more of a global mall than a global village; while viewers still retain their...
Advertising is one of the important marketing strategies and the choice of media is an important asp...
This study reports the results of a survey conducted on TV viewers of India and Fiji to compare how ...
There has been limited research in the Indian Internet advertising space and this paper explores the...
The viewers ’ perception towards TV and Web advertisements involves three elements- selection of sti...
For a long time, scholars have been exploring the efficacy of different advertising mediums. Studies...
The digital age has already made significant changes to each of the elements of the promotion mix. C...
It is anticipated that India's advertising industry will do well. In the coming years, the Indian ad...
The current exploration report accentuations on concentrating on the effect of web advertising on c...
Consumer attitudes toward advertising in general have long been a focus of research (see Mittal, 199...
Advertising is a source of product information for consumers. Different responses from consumers to ...
Advertising plays an important role in daily life. It is able to generate sales and brand recall tow...
Companies advertise about their product and services in different media to get the attention of the ...
The technological development contributes to an increase in advertising when it comes to media. Thos...
The television has been the centre stage issue in the media debate. Today, television has become an ...
Television has created more of a global mall than a global village; while viewers still retain their...
Advertising is one of the important marketing strategies and the choice of media is an important asp...
This study reports the results of a survey conducted on TV viewers of India and Fiji to compare how ...
There has been limited research in the Indian Internet advertising space and this paper explores the...
The viewers ’ perception towards TV and Web advertisements involves three elements- selection of sti...
For a long time, scholars have been exploring the efficacy of different advertising mediums. Studies...
The digital age has already made significant changes to each of the elements of the promotion mix. C...
It is anticipated that India's advertising industry will do well. In the coming years, the Indian ad...
The current exploration report accentuations on concentrating on the effect of web advertising on c...
Consumer attitudes toward advertising in general have long been a focus of research (see Mittal, 199...
Advertising is a source of product information for consumers. Different responses from consumers to ...
Advertising plays an important role in daily life. It is able to generate sales and brand recall tow...
Companies advertise about their product and services in different media to get the attention of the ...
The technological development contributes to an increase in advertising when it comes to media. Thos...
The television has been the centre stage issue in the media debate. Today, television has become an ...