ANALYZING THE RELATIONSHIP BETWEEN SHOPPING ORIENTATION (HEDONISM, UTILITARIANISM) AND PERCEIVED VALUE, STORE LOYALTY, AND PURCHASED AMOUNT: THE CASE OF MAP FASHION STORES IN JAKARTA

ISABELLA WANTAH, PINGKAN
Setiowati, Rini

Publication date

January 2012

Language

English

Abstract

ANALYZING THE RELATIONSHIP BETWEEN SHOPPING ORIENTATION (HEDONISM, UTILITARIANISM) AND PERCEIVED VALUE, STORE LOYALTY, AND PURCHASED AMOUNT: THE CASE OF MAP FASHION STORES IN JAKARTA - Consumer behaviour, shopping, fashion industry, hedonism, utilitarianism, perceived value, customer loyalty, purchased amoun

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ANALYZING THE RELATIONSHIP BETWEEN SHOPPING ORIENTATION (HEDONISM, UTILITARIANISM) AND PERCEIVED VALUE, STORE LOYALTY, AND PURCHASED AMOUNT: THE CASE OF MAP FASHION STORES IN JAKARTA

Abstract

Extracted data

ANALYZING THE RELATIONSHIP BETWEEN SHOPPING ORIENTATION (HEDONISM, UTILITARIANISM) AND PERCEIVED VALUE, STORE LOYALTY, AND PURCHASED AMOUNT: THE CASE OF MAP FASHION STORES IN JAKARTA

Abstract

Extracted data

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