Birth of a station: the impact of Nova on the Perth radio market

At the end of 2002 a new player entered the Perth radio market. The launch of Nova threatened to create ripples in the relatively calm waters of the radio pool which had become comfortably settled since the last new entrant twenty years before. Researchers had a chance to observe the impact on the market, the products, the formats and the audiences and this paper describes the highs and lows of the market players during Nova's first year