Ministry of Education, Singapore under its Academic Research Funding Tier 1; Singapore Management Universit
The purpose of this study is to examine the role of social media celebrity plays in developing para-...
Purpose of the study: The study aims to identify the factors that influence students’ attitudes when...
The marketing type that is found on social media today is celebrity endorsement. To encourage consum...
Ministry of Education, Singapore under its Academic Research Funding Tier 1; Singapore Management Un...
Purpose: As celebrity endorsements have extended from traditional media to social media, the role of...
This research analyses the criteria of effective celebrity endorsement and the typology of celebrity...
This study examined the extent to which parasocial relationships (PSR) between celebrities and media...
The purpose of the study is to examine how the source of information about celebrities affects media...
A media user’s imagined relationship with mediated characters and personalities can influence him/he...
Social media plays an important part in modern society. Marketing professionals started to pay atten...
Celebrity endorsement is used by businesses to attract customer attention with the intention to lead...
Social media influencers (SMI) have grown in importance as a promotional channel. However, little is...
Social media sites have become essential for organizations and celebrities, allowing them to build r...
This study examines the relationships between celebrities and their followers through social network...
This study examines the relationships between celebrities and their followers through social network...
The purpose of this study is to examine the role of social media celebrity plays in developing para-...
Purpose of the study: The study aims to identify the factors that influence students’ attitudes when...
The marketing type that is found on social media today is celebrity endorsement. To encourage consum...
Ministry of Education, Singapore under its Academic Research Funding Tier 1; Singapore Management Un...
Purpose: As celebrity endorsements have extended from traditional media to social media, the role of...
This research analyses the criteria of effective celebrity endorsement and the typology of celebrity...
This study examined the extent to which parasocial relationships (PSR) between celebrities and media...
The purpose of the study is to examine how the source of information about celebrities affects media...
A media user’s imagined relationship with mediated characters and personalities can influence him/he...
Social media plays an important part in modern society. Marketing professionals started to pay atten...
Celebrity endorsement is used by businesses to attract customer attention with the intention to lead...
Social media influencers (SMI) have grown in importance as a promotional channel. However, little is...
Social media sites have become essential for organizations and celebrities, allowing them to build r...
This study examines the relationships between celebrities and their followers through social network...
This study examines the relationships between celebrities and their followers through social network...
The purpose of this study is to examine the role of social media celebrity plays in developing para-...
Purpose of the study: The study aims to identify the factors that influence students’ attitudes when...
The marketing type that is found on social media today is celebrity endorsement. To encourage consum...
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