Student Expectations in the New Millennium

Higher education has experienced vast changes as a result of global political and economic developments. Cultural and social changes in the last decade have also added to the continuing evolution of higher education. These changes inevitably lead to changing expectations of students entering higher education. An adequate understanding of student expectations is crucial in ensuring a good fit between higher educational institutions and their students. This study attempts to carry out a baseline descriptive-quantitative research on student expectations in the higher education of Hong Kong. Four scales have been developed to measure students’ attitude toward: 1. job-oriented curriculum design, 2. user-friendly course delivery method, 3. opportunities for lifelong learning, and 4. student consumerism. Students’ priority of what makes a good university, their reasons for going to university, and their self-perception of ability to cope with university life are also explored. The Student Expectations Questionnaire (developed by the author) was used to gather data from 857 first-year undergrads from nine institutions of higher education in Hong Kong. Analyses include, among others, gender, age, major of study as well as institution comparisons