Add to ORKGThe aim of this paper is to model the effect of the consumers ’ perceptions of their offline and online gendered behaviour on online utilitarian shopping motivation and purchase intentions. We propose that when consumers shop online their behaviour is mediated by two gendered behaviors; offline and online. Therefore, gender is defined by the environments effect on behaviour To test this proposition, five hundred and fifteen usable responses were collected in face-to-face interviews. The conceptual model was tested with confirmatory factors analysis (CFA) and structural equation modeling (SEM) across 5 product categories. Our findings show that the effect of a consumer’s perception of their gendered behaviour offline vs. online on, online ut...
This paper reports the results from a randomized and controlled field experiment with 4,000 real e-c...
In this study we applied Technology Acceptance Model (TAM) to address consumers\u27 online purchasin...
This research examined the influence of Internet experience and web atmospherics on consumer online ...
The aim of this paper is to model the effect of the consumers’ perceptions of their offline and onli...
As a result of an increase in internet access throughout the world, more and more consumers have eit...
This study had two aims. The first was to determine whether the products purchased on-line by the co...
Purpose This study aims to systematically examine gender specific behavioral differences and similar...
Purpose – This paper compares the experiential consumption values that motivate consumer choice to p...
Purpose – This paper compares the experiential consumption values that motivate consumer choice to p...
Two studies are reported that examine gender differences in attitudes toward conventional buying and...
Two studies are reported that examine gender differences in attitudes toward conventional buying and...
Gender effects remain poorly understood in the E-commerce setting. Using social roles theory, this r...
The development of Internet has resulted in enormous business prospects and opportunities and given ...
E-commerce has emerged as an important method of business. With nearly 2.5 trillion internet users w...
This study approaches the question of whether on-line shopping preferences differ from a gender pers...
This paper reports the results from a randomized and controlled field experiment with 4,000 real e-c...
In this study we applied Technology Acceptance Model (TAM) to address consumers\u27 online purchasin...
This research examined the influence of Internet experience and web atmospherics on consumer online ...
The aim of this paper is to model the effect of the consumers’ perceptions of their offline and onli...
As a result of an increase in internet access throughout the world, more and more consumers have eit...
This study had two aims. The first was to determine whether the products purchased on-line by the co...
Purpose This study aims to systematically examine gender specific behavioral differences and similar...
Purpose – This paper compares the experiential consumption values that motivate consumer choice to p...
Purpose – This paper compares the experiential consumption values that motivate consumer choice to p...
Two studies are reported that examine gender differences in attitudes toward conventional buying and...
Two studies are reported that examine gender differences in attitudes toward conventional buying and...
Gender effects remain poorly understood in the E-commerce setting. Using social roles theory, this r...
The development of Internet has resulted in enormous business prospects and opportunities and given ...
E-commerce has emerged as an important method of business. With nearly 2.5 trillion internet users w...
This study approaches the question of whether on-line shopping preferences differ from a gender pers...
This paper reports the results from a randomized and controlled field experiment with 4,000 real e-c...
In this study we applied Technology Acceptance Model (TAM) to address consumers\u27 online purchasin...
This research examined the influence of Internet experience and web atmospherics on consumer online ...