THE MASS MEDIA IN SINGAPORE

Singapore's Ministry of Environment has outlined six strategic trusts to achieve its vision of developing Singapore into a model green city. Two of the six would require the active involvement of Singaporeans. (a) To educate the people to be environmentally conscious. The Ministry hopes to reach out to schools, corporations and the media to promote environmentalism and green consumerism. (b) To conserve resources. The Ministry hopes to promote an environmentally friendly life style which includes waste minimization (reduction, reuse, recovery and recycle) and energy conservation. (Ministry of Environment, Singapore, 1992:11). While much of the effort in Singapore's environmental management has dealt essentially with government initiatives in massive urban redevelopment and the development of environmentally friendly infrastructure, the maintenance of a clean and green environment, however, requires a responsive and pro-active public. The Ministry of Environment's new objectives clearly indicate a recognition of this fact that a clean an