IS: A Practitioners Road Map Authors & affiliations

systems and technology. Understanding some of the terminology has often posed a hurdle for the practitioner. This paper draws out some of the key assumptions that qualitative research is based upon and distils some the subtle facets of qualitative research to build that bridge between practice and academia 3INTRODUCTION The fundamental concern in research is truth. Propositions are the bearers of truth, the core of research (Popper, 1965, pp 18-21). Finding truth falls into dimensions of ontology, epistemology, logic, and teleology (Maykut & Morehouse, 1994, pp 3-4). Ontology is about being and its existence. Ontological truth is concerned with the reality. Epistemology relates to the origin, validity, and boundaries of knowledge. Epistemological questions search the truth of the known (knowledge), the knower (who has knowledge), and the value of said knowledge. Logic validates the truth through reasoning. The reasoning process inter-relates sequence of facts or assertion derived from demonstration or verification. For example, examining unintended consequences of redesign or implementation of accounting informatio