Published by: Sai Om Publications Sai Om Journal of Commerce & Management A Peer Reviewed National Journal HEALTH TOURISM – GLOBAL POSITIONING OF INDIA

With the advancement in technology and emerging trends in health care, the concept of medical tourism has gain popularity and India has established itself as a prominent destination. The term medical tourism can be interchangeably used as health tourism, the reason being that it facilitates the travel and transfer of not only patients from one country to another but also the exchange of technology, economy and culture across national boundaries. The other reason being that, this concept is no longer restricted to only medical care but also alternative systems of medicine like AYUSH and extends to wellness centres and spa. Unlike other avenues of international interaction and exchange where the flow of goods, services and people is from developing nations such as India to developed nations, in case of health tourism the trend is reverse. People in this case travel from developed nations to developing nations for their medical care. Due to low cost of treatment while conforming to the International quality standards and expectations of the patients and their attendants