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Recent research discusses the vital role parents play in the mediation of young children's screen media experiences. Investigations suggest that parental mediation with children during joint viewing, otherwise known as co-viewing, episodes enhances attention and comprehension to program content, thereby potentially eliciting learning. This study explores parent's beliefs, attitudes, and behaviors regarding young children and screen media use and exposure. Specifically, this investigation examines the contextual nature of children’s screen media experiences through parent responses to questions regarding their child's household screen media use. Parents of 21 children age 0 to 5 years old completed questionnaires detailing parental beliefs, attitudes, and behaviors regarding the screen media use of their child. The majority of parents reported having neutral attitudes toward children’s screen media use. Responses also indicated that parents value screen media as an educational tool for their children, and that parents believe it is important to watch programs with their children. Parents reported using a combination of mediation strategies as opposed to using one particular mediation strategy most frequently during children’s screen media viewing episodes