PERCEIVED VIEWS ON THE APPLICATION OF A KNOWLEDGE MANAGEMENT MODEL FOR PRODUCT DESIGN WITHIN A BRAZILIAN SME COMPANY

The success of the Design department at SEBRAE/RN or any organization depends on the ability to manage the knowledge of their team members. However, the knowledge management of an organization is usually carried out in an informal way. This is because the internal knowledge is not shared and utilized in a proper and correct manner. As a consequence, a diagnosis of the knowledge management was accomplished inside of the Design department at SEBRAE/RN through the application of a questionnaire in order to find out which are the existents practices of knowledge management and information management within this department. The objective of the diagnosis was to identify, based on a theoretical model which action needs more attention, in other words, more dedication during the exercise of the knowledge management within the organization. The analysis will obtain the state of the art of the Designs department, in which will give support during the application of the methodology and tools of knowledge management. Finally, it is expected that the practice of the knowledge management in the Design department at SEBRAE/RN can reach a superior performance contributing with an improvement of the products and services offered by the organization