Acceptance Model

This study confirms the impact of information quality and system quality on consumers ’ technology experience, it specifi-cally shows that the perceived quality of content and system were found to have a significant effect on users ’ perceived usefulness and perceived enjoyment. In addition, social influences had a positive effect on the intention to use digital media holograms. Using the 200 data points from the initial sample, the three constructs and their indicators were subjected to confirmation through a measurement model in AMOS 4.0. The results showed that the effect of enjoyment on PU yielded a value of –.39 (p<.01), indicating a negative relationship that was in contrast to initial predictions. In addition, the effect of enjoyment on PEOU yielded a value of.29 (p<.01), but the effect of engagement on PEOU yielded a value of –.29 (p<.01), also shown to support the TAM, given that the effect of PU on PEOU was.29 (p<.01). Finally the effect of attitudes toward using digital media holograms on behavioral intentions to use media yielded a value of 34 (p<.01). These findings suggest an extension of the TAM model for convergence technologies. This research advances theory and contributes to the founda-tion for future research aimed at improving the understanding of users ’ adoption behavior of convergence technologies. The research and practice implications are also discussed