What characteristics of college students influence their decision to select online courses

The primary goal of this study was to identify a wide range of characteristics of college students that may influence their decisions to select online courses. The motivation underlying this study is the realization that online courses are no longer exclusively being taken by non-traditional students (for undergraduates, that would be students age 25 years and older with career, family, and/or social obligations). In fact, there are recent reports indicating that traditional undergraduate students (on-site students that are age 18-24) are now including online courses in their course curriculum. To accomplish the goal of this study, an ordered logit model was developed in which a Likert scale question asking students how likely/unlikely they were to take an online course was used at the dependent variable. The independent variables were based on a wide range of responses to questions regarding student demographic, experience, and preference information (these are the students ’ characteristics). The data for this study is from a 2010 Oklahoma State University campus-wide student survey. The results of the study have identified a number of considerations that may be helpful to administrators wishing to improve and/or expand online course offering, as well as areas that can be further investigated in future studies. For example, undergraduate and graduate students enrolled in business majors were more likely than those in other majors to select online courses. On the other hand, undergraduate student