Add to ORKGThe place that social marketing occupies in the social change marketplace will be a key factor in the growth and development of the field. The social marketing field needs to define, teach, and promote its unique characteristics an
Social marketing is the adaptation of commercial marketing principles, tools and approaches to progr...
Environmental, health, and social change is complex and frequently is framed as a problem(s) to be s...
Purpose – In MIP, Vol. 25 No. 1, Mike Saren argued that academic marketers need to move beyond our “...
Social marketing faces significant barriers to growth because there is no clear understanding of wha...
“Progress is possible, No one can stop it, but obstacle is there, we have to face it. ” – Amartya S...
This paper to achieve social change. It has the primary goal of achieving social good. Tradition...
Along with the evolution of society, the classical economic models are confronted with serious chall...
Social marketing has been used for over 40 years to facilitate change across a wide range of behavio...
\u27This is essential reading for social marketing practitioners, researchers and students. the book...
The emergence of the International Social Marketing Association (iSMA) and its affiliated regional a...
Purpose – The purpose of this paper is to critically evaluate the state of social marketing in the l...
Purpose: This paper aims to present a definition of social marketing that considers the purpose and ...
Adopting an international approach and offering a broader and contemporary perspective, this second ...
\u27This is essential reading for social marketing practitioners, researchers and students. the book...
Social marketing is a behaviour change strategy that is used by governments and non-profits around t...
Social marketing is the adaptation of commercial marketing principles, tools and approaches to progr...
Environmental, health, and social change is complex and frequently is framed as a problem(s) to be s...
Purpose – In MIP, Vol. 25 No. 1, Mike Saren argued that academic marketers need to move beyond our “...
Social marketing faces significant barriers to growth because there is no clear understanding of wha...
“Progress is possible, No one can stop it, but obstacle is there, we have to face it. ” – Amartya S...
This paper to achieve social change. It has the primary goal of achieving social good. Tradition...
Along with the evolution of society, the classical economic models are confronted with serious chall...
Social marketing has been used for over 40 years to facilitate change across a wide range of behavio...
\u27This is essential reading for social marketing practitioners, researchers and students. the book...
The emergence of the International Social Marketing Association (iSMA) and its affiliated regional a...
Purpose – The purpose of this paper is to critically evaluate the state of social marketing in the l...
Purpose: This paper aims to present a definition of social marketing that considers the purpose and ...
Adopting an international approach and offering a broader and contemporary perspective, this second ...
\u27This is essential reading for social marketing practitioners, researchers and students. the book...
Social marketing is a behaviour change strategy that is used by governments and non-profits around t...
Social marketing is the adaptation of commercial marketing principles, tools and approaches to progr...
Environmental, health, and social change is complex and frequently is framed as a problem(s) to be s...
Purpose – In MIP, Vol. 25 No. 1, Mike Saren argued that academic marketers need to move beyond our “...