Read Between the Lines: Marketing Graphic Novels

This poster session highlights a marketing initiative for graphic novels, an underutilized collection, at the University at Albany. The marketing initiative was a collaboration between the presenters and the University Library’s Marketing Coordinating Committee. It included an exhibit case, book marks, a library Pinterest page, a designated location for the books with signage to draw attention to the books, writing a piece for the Libraries ’ newsletter, creating a promotional slide for the library lobby and website, coordinating with the bibliographer in the Science Library about her graphic novel display, and sending emails notifying staff about the display. Methodology Identified our graphic novels Located throughout stacks, not tagged or necessarily given genre heading in the catalog Put on display on special bookcases at the front of the library, with a promotional poster Scanned images and covers to display in cases, with props, in different areas of the library Created Pinterest page, advertised on the library website and lobby TV, and promoted through the library newsletter Identified initial circulation statistics & tracked several times through the semeste