MARKETING RESEARCH REGARDING FACULTY-CHOISE CRITERIA AND INFORMATION SOURCES UTILISED

Today, marketing is essential to any educational institution of higher education, so much as it is imperative that the needs of potential candidates to be identified and satisfied in a manner which will generate long-term effects (post-graduation), may particularly with regard to continuing education and voluntary classification in communities Alumni. Because the marketing education undertaken to end in attracting and maintaining a higher number of students, institutions of higher education need to know and to understand better how the criteria of choice, expectations and sources of information used by prospective candidates. That is why, the general objective of this study is investigating and analyzing the items listed above (criteria of choice, sources of information, expectations, etc.) and charting directions of strategic and tactical support for higher education in marketing education