Add to ORKGThis paper reviews some Management theories namely: the Scientific Management theory, the Classical organizational theory, the Behavioral theory and recent developments in Management theory. The paper analyzed how the theories relate to the Marketing Function as well as review the extent of success achieved by these theories. The paper concludes that though the Management theories help in interpreting the rapidly changing nature of today’s markets, not all have been successful in influencing, interpreting or explaining the marketing functions
This paper sought to examine the development of marketing (theory, scholarship and practice) and acc...
The need for management becomes much bigger with the emergence of the industrial revolution. It ena...
AbstractMarket activity is performed at maximum customer orientation through the use of advances in ...
This paper reviews some Management theories namely: the Scientific Management theory, the Classical ...
Efforts to develop a managerially meaningful alternative to the neoclassical theory of the firm have...
Efforts to develop a managerially meaningful alternative to the neoclassical theory of the firm have...
Efforts to develop a managerially meaningful alternative to the neoclassical theory of the firm have...
Efforts to develop a managerially meaningful alternative to the neoclassical theory of the firm have...
This article was conducted to examine the various steps the schools of management have passed by acr...
Any academic discipline with a closely associated area of professional endeavour is profoundly affec...
In my diploma thesis I have described several management theories and concepts used in practice and ...
The marketing firm is that business organisation which responds to the imperatives of consumer-orien...
The marketing firm is that business organisation which responds to the imperatives of consumer-orien...
The marketing firm is that business organisation which responds to the imperatives of consumer-orien...
This paper sought to examine the development of marketing (theory, scholarship and practice) and acc...
This paper sought to examine the development of marketing (theory, scholarship and practice) and acc...
The need for management becomes much bigger with the emergence of the industrial revolution. It ena...
AbstractMarket activity is performed at maximum customer orientation through the use of advances in ...
This paper reviews some Management theories namely: the Scientific Management theory, the Classical ...
Efforts to develop a managerially meaningful alternative to the neoclassical theory of the firm have...
Efforts to develop a managerially meaningful alternative to the neoclassical theory of the firm have...
Efforts to develop a managerially meaningful alternative to the neoclassical theory of the firm have...
Efforts to develop a managerially meaningful alternative to the neoclassical theory of the firm have...
This article was conducted to examine the various steps the schools of management have passed by acr...
Any academic discipline with a closely associated area of professional endeavour is profoundly affec...
In my diploma thesis I have described several management theories and concepts used in practice and ...
The marketing firm is that business organisation which responds to the imperatives of consumer-orien...
The marketing firm is that business organisation which responds to the imperatives of consumer-orien...
The marketing firm is that business organisation which responds to the imperatives of consumer-orien...
This paper sought to examine the development of marketing (theory, scholarship and practice) and acc...
This paper sought to examine the development of marketing (theory, scholarship and practice) and acc...
The need for management becomes much bigger with the emergence of the industrial revolution. It ena...
AbstractMarket activity is performed at maximum customer orientation through the use of advances in ...