Alcohol Consumption in Natural Drinking Environments Field Methodologies for Bars and Parties

In recent years researchers have paid substantial attention to the issue of college students ’ alcohol use. One limitation to the current literature is an over reliance on retrospective, self-report survey data. This article presents field methodologies for measuring college students ’ alcohol consumption in natural drinking environments. Specifically, we present the methodology from a large field study of student drinking environments along with some illustrative data from the same study. Field surveys, observational methods, sampling issues, and breath alcohol concentration sample collection are detailed