USING INDUSTRIAL DESIGN EDUCATION TO SURVIVE IN THE ‘CORPORATE ’ WORLD OF HIGHER LEARNING AND RESEARCH

This paper discusses a strategy on how Industrial Design can gain more leverage within the university system through an educational concept of hierarchical and collaborative learning. This educational concept opposes the traditional method of classroom teaching, but promotes an interactive way of customised learning and knowledge transfer. To support this educational concept, the issue of how to integrate Industrial Design into the playing field of a globalised University research and education system have to be revisited by redefining its three cornerstones, ‘Teaching’, ‘Research ’ and ‘Administration ’ into respectively ‘Mentorship’, ‘Scholarship ’ and ‘Service’